AI creative agency
The AI creative agency for brands
that need campaigns, not experiments
DigitalX Studio is an AI-powered creative agency based in Bergamo, Italy, near Milan. We art-direct and produce campaigns, product imagery, video and brand identities for fashion, beauty, luxury and design brands, using generative AI to deliver shoot-level quality without the shoot. We work worldwide, in English and Italian.
In short
- Full-service AI creative services: campaigns, e-commerce, video, music, avatars, identity, web
- Human creative direction on every project, AI in production
- AI product images from €20, AI reels from €500, AI video from €850
- Content subscription from €990/month for always-on production
- Based in Italy, working with brands worldwide, in English and Italian
Definition
What is an
AI creative agency?
An AI creative agency is a creative agency that uses generative AI as part of its production pipeline: images, video, models, environments and music are generated or enhanced with AI, while strategy, concept and art direction stay with people. The result is campaign-quality content in days instead of weeks, without studios, casting, travel or location permits.
It is not a software tool and not a prompt service. The difference between an AI creative agency and someone running Midjourney is the same as between an agency and someone who owns a camera: taste, process, product fidelity and accountability for the final result.
AI creative services
What our AI-powered
creative agency delivers
01
AI campaigns & visuals
Seasonal campaigns, editorial imagery, beauty visuals and lookbooks generated with AI and art-directed to your brand DNA.
02
On-model e-commerce
Send us a still of the product; we return it worn by consistent AI models or styled in context, true to shape, color and detail. See AI product photography and AI fashion catalogs.
03
AI video & music
Commercials, brand films, reels and product videos with original music. See AI video ads and AI commercials for luxury brands.
04
Digital avatars
Custom AI models, digital twins of real ambassadors and virtual brand characters, consistent across every campaign.
05
Brand identity & AI design
Identity systems, art direction and visual guidelines built to work in both traditional and AI production.
06
3D websites
Premium sites, e-commerce and B2B virtual showrooms with 3D environments and advanced animation. See 3D websites.
Global campaigns
Running a global campaign
with an AI creative studio
AI production is digital end to end, so a global campaign does not need a crew in every market. We build one creative direction and then adapt it: local models and settings for each market, every aspect ratio from 9:16 to 16:9, localized copy and seasonal variants, all from the same master assets.
Briefs, reviews and approvals run remotely across time zones (we are on CET), with a single point of contact from concept to delivery. Our Pignatelli × FRMF campaign, connecting an Italian fashion house with the Moroccan football federation, was produced this way: AI photography, AI video and original music, with no traditional shoot.
Luxury & retail
Identity work for luxury retail
moving into AI
Luxury brands moving into AI usually have the same fear: losing what makes them recognizable. That is why we often start from identity rather than images. We define what the brand looks like in AI production (models, light, materials, set design, what is never allowed) and write it down as visual guidelines, then produce the campaign inside those rules.
This makes AI content consistent across e-commerce, social, retail screens and windows, and repeatable by any team that works on the brand after us. Further reading: AI in fashion & luxury and how to avoid AI slop.
Process
From brief to delivery
in four steps
01
Discovery call
Free, 30 minutes: goals, markets, budget, deadlines. If AI is not the right fit, we will tell you.
02
Creative direction
Concept, moodboard, AI models and storyboard approved before full production.
03
Production
Images, video and music produced by one team, with revisions included.
04
Delivery & scale
Assets in every format and market, plus an optional subscription for always-on content.
Not sure how to brief us? Read how to brief an AI creative agency or how to choose one. Looking for alternatives? See our overview of AI creative agencies in Italy. Are you an agency? See how we work as an AI production partner for agencies.
FAQ
Questions about working
with an AI creative agency
What is an AI creative agency?
A creative agency that uses generative AI in production (images, video, models, environments, music) while keeping strategy, concept and art direction human. It delivers campaign-quality content faster and at lower cost than a traditional shoot.
What AI creative services does DigitalX Studio offer?
AI campaigns and visuals, on-model e-commerce imagery, AI product photography, AI video with original music, digital avatars and AI models, brand identity, content subscriptions and 3D websites, mainly for fashion, beauty, luxury and design brands.
How much does an AI creative agency cost?
At DigitalX Studio, AI product images start at €20 per image, AI reels at €500, AI videos at €850 and premium AI+CGI videos at €1,200. Ongoing content subscriptions start at €990 per month. Full campaigns are quoted after a free discovery call.
Can an AI creative studio handle a global campaign?
Yes. Because production is fully digital, one creative direction can be adapted to many markets with local models and settings, every aspect ratio and localized copy, managed remotely with a single point of contact.
Will AI images stay true to my real product?
Yes. Every image is checked against the real product for shape, color, materials, logos and labels, and corrected by hand before delivery. Product fidelity is the part of the process we spend most time on.
Do you work with brands outside Italy?
Yes. We are based in Bergamo, near Milan, and work in English and Italian with brands across Europe and internationally, fully remote when needed.
Your next campaign,
without the shoot.
Tell us about your brand and markets. We will show you what AI can do for it.