Pignatelli × FRMF
The brief
Carlo Pignatelli, the Italian house of tailoring and ceremony wear, and the Fédération Royale Marocaine de Football launched a partnership tied to the national team's road to the FIFA World Cup. They needed a campaign that could bring two distant worlds together, Italian sartorial elegance and the energy of Moroccan football, without losing the brand's luxury tone.
The approach
We ran the project from the first idea to the final output. Creative direction came first: palette, mood, locations and photographic language defined upfront, so every asset was born inside a coherent visual system rather than as a single generated image.
Then production: AI photography for the editorial shots, AI video for the partnership teaser and an original soundtrack produced with AI. No traditional shoot, no set to organise across two countries.
What we delivered
A complete package ready for the brand's channels: editorial visuals, video teaser and music, all built on the same art direction. Today we apply the same workflow to AI campaigns and on-model e-commerce for fashion and luxury brands.
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