Pignatelli × FRMF
AI Photography, AI Video and Creative Direction
Capability demonstrated: turning a fashion concept into a complete video campaign.
AI Product Video Test
Does your product really stay your product even with AI?
Many brands are already trying to produce images and video in-house with artificial intelligence. On some products it works well. On others, shapes, materials, packaging and details change the moment the product starts moving. DigitalX Studio builds creative workflows to turn these tests into content brands can actually use.
AI video 16:9, up to 30 seconds. One concept. One revision included.
Your AI Video Test
- Product
- One product or one visual line
- Format
- 16:9
- Duration
- Up to 30 seconds
- Creative direction
- Included
- Editing
- Included
- Revision
- 1 consolidated
- Delivery
- 7–10 business days
Applications open
6 years
of the team's digital experience
2+ years
of applied Creative AI research
2026
DigitalX Studio S.r.l. founded
Bergamo
our home base, projects across Italy and abroad
Projects and collaborations
Brands, projects and businesses we've worked with.
The problem
Generating an image is easy.
Keeping the product intact is the real work.
A prompt can produce a stunning image. But a campaign isn't judged only on how spectacular it looks. It has to be true to what the company actually sells.
Generate and hope
- the logo changes from one scene to the next
- the packaging gets reinterpreted
- shapes and proportions shift
- materials and reflections turn generic
- the product loses continuity across the video
- every change means starting almost from scratch
Build a process around the product
- we identify the elements that can't change
- we prepare references and source material
- we define a precise creative direction
- we select the tools best suited to each scene
- we step in with editing and compositing when needed
- we edit an output built to be published
Not every product can be preserved with the same level of fidelity. That's why we check the material before accepting the test.
When you need a workflow
AI doesn't struggle equally
with every product.
On simple products or abstract settings, results can come quickly. The difficulty grows when the brand needs to preserve very precise details.
01 — Packaging
Bottles, boxes, labels, typography and logos need to stay legible and consistent.
02 — Fashion
Fabrics, cuts, stitching, fit and garment details can't change from one scene to the next.
03 — Beauty
Texture, reflections, colors and product application need especially tight control.
04 — Design
Geometry, proportions, materials and finishes need to stay true to the original design.
05 — Jewellery
Stones, metals, settings and dimensions make generation far more delicate.
06 — Automotive
Body lines, exterior details, interiors and motion all need to stay consistent.
How it works
You send us the product.
We check what's actually achievable.
Three steps, no endless calls, no diving into a full project blind.
01
Show us the product
Fill in the form and send us the website, the photos you have and the result you're after.
02
We check feasibility
We assess material quality, product complexity, the scenes requested and a realistic level of fidelity.
03
We produce the test video
We define a concept, build the workflow and produce the video with one consolidated revision included.
If the material isn't enough, or AI isn't the right solution, we'll tell you before we start.
What's included
We don't deliver a generation.
We deliver a finished video.
01 — Analysis
We start from the product, not the prompt.
We assess photography, packaging, geometry, materials, distinctive elements and possible pitfalls.
02 — Creative direction
A concept built around the brand.
We define mood, scene, pacing, visual language and a narrative structure consistent with the product.
03 — Production
Generation, selection and compositing.
We build the scenes by combining generative tools, editing and manual work when needed.
04 — Finalization
Editing, audio and delivery.
We finish the video with editing, color correction, music and essential sound design.
The test
AI Product Video Test
€1,890€590 + VAT Launch Offer · -69%A first concrete project to understand how AI can be applied to your product.
Included
- Preliminary analysis
- Feasibility check
- One creative concept
- Mini storyboard
- One AI video
- Maximum 30 seconds
- 16:9 master
- Creative direction
- Generation and compositing
- Editing
- Royalty-free or AI music
- Essential sound design
- Color correction
- One consolidated revision
- Export for web and presentations
Timeline: 7–10 business days from receiving and approving all materials.
Test limitations
- One product or one coordinated line only
- One concept only
- One edit only
- One 16:9 format only
- Maximum 30 seconds
- One consolidated revision only
- Does not include new photo/video shoots
- Does not include real actors
- Does not include professional voiceover talent
- Does not include premium music licenses
- Does not include traditional 3D modeling
- Does not include 9:16, 4:5 or 1:1 adaptations
- Concept changes and additional revisions are quoted separately
Request the test
We analyze the product first. The project only starts after feasibility is confirmed.
Why DigitalX
We're not an AI tool.
We're a creative studio.
01
Creative approach
Technology comes after the idea.
Every project starts with a concept and a visual direction, not the random pick of a generative model.
02
Tailored workflow
We don't run the same process for everything.
Every product calls for different references, checks, tools and steps.
03
Output control
We select, correct, refine.
Our work doesn't end at generation. Editing and compositing are part of the process.
04
Transparency
We'll tell you even when it's not worth it.
If the result you want isn't realistic, or different techniques are needed, we'll flag it before we start.
Who we are
Six years of digital experience.
Now a project built entirely around Creative AI.
DigitalX Studio grew out of experience built in communication, web design, development and digital content production.
After more than two years of applied research on generative systems, in 2026 we founded DigitalX Studio S.r.l. to focus on creative production through AI, automation and dedicated workflows.
We're developing a proprietary platform to organize and streamline part of our production process, currently in development.
We don't sell prompts.
We build creative processes brands can actually use.
We build creative processes brands can actually use.
DigitalX Studio S.r.l.
Creative AI Studio — Bergamo
- 6 years
- the team's digital experience
- 2+ years
- applied research on AI workflows
- 2026
- company founded
- Fashion, Beauty & Design
- main creative fields
- Worldwide
- projects can be run remotely too
Projects
Not generic experiments.
Work applied to real brands.
V2 Fragrance & Cosmetics
Beauty visuals and product content
Capability demonstrated: building a premium mood around the packaging.
Fashion Wedding Campaign
AI Creative Direction & Fashion Campaign
Capability demonstrated: building consistent fashion storytelling scene after scene.
Automotive
AI Video & Creative Campaign
Capability demonstrated: motion, environment and cinematic storytelling.
AI Models Campaigns
AI Photography & Digital Models
Capability demonstrated: consistent visual identity and scalable fashion production.
Sèntair
Ecommerce & Digital Brand Experience
Capability demonstrated: visual product consistency between the ecommerce listing and video content.
Tsuno Pop
Website Experience & Creative Vision
Capability demonstrated: building a consistent product imagery from video to website.
What we evaluate in every delivery
Three questions we ask ourselves
before delivering a video.
Fidelity to the product
Do the shape and recognizable elements stay sufficiently consistent?
Visual quality
Is the content polished enough to be associated with the brand?
Usability
Can the file actually be published, presented or adapted for a campaign?
Frequently asked questions
What you need to know
before you start.
Can AI keep the product exactly the same?
It depends on the complexity of the product, the images available and the scenes required. Some products can reach very high fidelity. Others require compositing, manual work or a hybrid approach. The preliminary check exists precisely to assess this.
Why do you need a preliminary check?
To understand whether the source material is sufficient, which elements might change during generation, and what level of result is realistic before starting the work.
What does one revision mean?
It's a single round of changes, collected in one feedback document and applied to the first edit. Additional feedback, concept changes or new scenes are quoted separately.
Does the product need to be shipped to you?
Not necessarily. In many cases we can work with high-resolution photography, spec sheets, logos and visual references. If further captures are needed, we'll flag it during the analysis.
Can I also get a vertical format?
The test includes a 16:9 master. 9:16, 4:5 and 1:1 versions can be added with a dedicated quote.
Do you use just one AI tool?
No. We select and combine different tools depending on the product, the type of scene and the result required. The software is only part of the process.
Is the result guaranteed?
We guarantee the process and what's defined in the approved proposal. We don't promise that any product can be reproduced with the same precision. That's why we share limits and opportunities before starting.
Can I move on to a full campaign?
Yes. The test can become the foundation for a broader campaign, a series of adaptations or an ongoing content system.
Request an assessment
Show us the product.
We'll take care of the rest.
Fill in the form describing what you want to create and send us your website or available materials. We'll analyze the product and get back to you with a clear assessment of the test's feasibility.
WhatsApp
+39 347 868 4723
Address
DigitalX Studio S.r.l.
Passaggio Canonici Lateranensi, 12
24121 Bergamo BG
Passaggio Canonici Lateranensi, 12
24121 Bergamo BG
Request the test
Before scaling content production,
check whether your product holds up to the first test.
AI can cut production time and expand creative possibilities, but only once the right process is built around the product.
The only limit is your imagination.