AI TV commercial
AI TV commercial,
ready for air
An AI TV commercial is a broadcast or Connected TV spot where scenes, settings and motion are built with AI, while everything else is a broadcast production: script, approved storyboard, clean master, cutdowns, music with clear rights. DigitalX Studio produces commercials in Bergamo, Italy, for brands in Italy and abroad, working alongside your media agency.
In short
- 30" master plus 15" and 6" versions from one production
- Technical specs agreed with your media buyer and broadcaster
- Original music composed for the spot: no library licenses to renew
- Product, packaging and claims checked before delivery
- Delivered in 2-3 weeks, estimate within 1 working day
Deliverables
What you get
with an AI TV commercial
| Deliverable | What it's for |
|---|---|
| 30" master | The full version for linear TV and CTV, edited and with final color grading |
| 15" version | Rebuilt around the story, not just trimmed: same message, fewer scenes |
| 6" version | Bumper for YouTube and CTV, with product and brand readable right away |
| Clean versions | Masters without text or voice, for adaptations and foreign markets |
| Split audio | Music, voice and effects on separate tracks for the final mix |
| Social crops | 9:16 and 4:5 from the same material, to extend the campaign online |
Durations are a starting point: if the media plan calls for 20" or 10", we build the versions around that. For digital placements see our guide to video ad formats.
Specs
Broadcast specs:
set by whoever airs it
Every broadcaster and CTV platform has its own delivery specs: file format, codec, frame rate, title-safe areas, slate, audio levels. There is no single "TV format", so we don't assume one: we get the specs from your media agency or the broadcaster at the start of the project and apply them to the final export.
Loudness is one example: in Europe many broadcasters follow the EBU R 128 recommendation, which sets an average programme loudness of -23 LUFS (source EBU). The final mix is prepared to those values, and when needed we also supply files for the required technical checks.
Rights
Music, rights
and clearance
01
Original music
The soundtrack can be composed for the spot by Lorenzo Pezzotta, DigitalX co-founder and music producer: a bespoke track with rights clear from the start.
02
People and faces
Characters are invented people or consensual digital twins. Never lookalikes of real people without consent.
03
Claims and supers
The product is checked against the real one; claims, disclaimers and legal supers are approved by your legal team or the brand's counsel.
04
AI transparency
Where required, we label generated content. See AI Act and labeling and copyright and commercial use.
Pricing and timing
How much does
an AI TV commercial cost
TV commercials are quoted per project, because the price depends on the number of scenes, the versions required, music and CGI work. For reference: a standard 30-40 second AI video starts at €850 and a Premium video with 3D compositing in Blender at €1,200. Cutdowns and clean masters are added on top of that base. You get an estimate within one working day.
Average timing is 2-3 weeks from approved storyboard, against 4-8 for a traditional production; the full comparison is in AI vs traditional production timelines. For spots made mainly for social and paid media, see AI video ads.
Limits
When live action
is still the answer
AI is strong on settings, atmosphere, product in motion and scenes that are impossible or too expensive to shoot. It is less reliable on long close-up performances, lip-synced dialogue and complex physical interaction between several people and the product.
When an AI commercial isn't the right choice
If the spot rests on a famous spokesperson, an actor delivering long dialogue, a sports event or a product demo that has to be real, shoot it in live action. We can add AI scenes for settings and transitions, but we won't advise replacing the set.
FAQ
Questions about
AI TV commercials
Can an AI-made commercial air on TV?
Yes, if it meets the broadcaster's technical specs and advertising rules. We agree the specs with your media agency; claims and legal copy are approved by the brand. Where required, AI content is labeled.
How much does an AI TV commercial cost?
It is quoted per project. For reference, a 30-40 second AI video starts at €850 and one with 3D compositing at €1,200; 15" and 6" versions and clean masters are added on top. Estimate within one working day.
What is the difference between a TV and a CTV commercial?
The content is often the same; delivery specs and sometimes durations change. CTV often takes short formats like 6" too. We build the versions around your media plan.
Is the music in the commercial royalty-free?
We can compose original music for the spot, produced by Lorenzo Pezzotta of DigitalX Studio, so the rights are defined from the start instead of depending on a library license.
How long does an AI TV commercial take?
On average 2-3 weeks from approved storyboard to delivery of the masters, with one full revision round included.
Your commercial,
ready for air.
Tell us about the product and media plan: we'll propose concept, storyboard and versions.