AI UGC video ads
AI UGC video
for your ads
The UGC format, a person talking to camera on a phone, is one of the most used in Meta and TikTok ads. We produce it with AI so you can test more hooks, messages and angles in less time. We do it transparently: invented avatars or consented digital twins, disclosed AI content and no fake reviews. DigitalX Studio is based in Bergamo, Italy, and works with brands and performance teams worldwide.
In short
- UGC-style creatives for Meta, TikTok and YouTube Shorts
- More hooks and variants on the same message, for A/B tests
- Invented avatars or consented digital twins, never real people without permission
- No fake testimonials: AI content is disclosed
- AI Reel from €500, lower price per reel in packages
Why
Why ads
need variants
In performance campaigns, creative burns out fast. A video that works today tires its audience within weeks, and the difference between an ad that converts and one that doesn't often lies in the first two seconds: the hook, the first line, the framing.
Shooting dozens of variants with real creators takes time, casting and budget. With AI we can produce several versions of the same message, changing hook, setting, persona and call to action, and let campaign data decide which one works.
What we make
AI UGC formats
for campaigns
01
Hook tests
The same video with 3-5 different openings, to see which one stops the scroll.
02
Product demos
A person shows the product and how it's used, with the product true to life.
03
Offer explainers
Promotions, launches and benefits explained to camera, in vertical format.
04
Market versions
The same script in several languages, with local avatars and settings.
05
A face for the brand
A recurring avatar that becomes recognizable. See digital avatars for brands.
Transparency
The rules
we follow
Invented or consented avatars. We use generated people who don't exist, or the digital twin of a real person only with their written consent. We never reproduce anyone's face or voice without permission. More in AI and image rights.
No invented testimonials. The avatar can explain the product, show it and present the offer. We don't claim it's a real customer, and we don't have it recite reviews or results nobody actually got.
Disclosed AI content. The EU AI Act sets transparency obligations for AI-generated or manipulated content, and Meta and TikTok have their own AI labels. We deliver videos ready to be labeled correctly.
Real UGC still wins on trust
Content shot by real customers and creators remains the most credible, and it shouldn't be replaced. AI UGC video works alongside it: testing quickly which messages land, covering more markets, filling the creative calendar between collaborations.
Pricing and process
How much does
AI UGC video cost
| Format | What's included | Price |
|---|---|---|
| UGC AI Reel | 15-20 seconds, vertical, one script | from €500 |
| Variant package | Several reels on the same creative direction (hook, persona, CTA) | lower price per reel |
| Standard video | 30-40 seconds, 8-10 scenes, master + crops | from €850 |
| Content subscription | Reels and images every month to feed your campaigns | from €990/month |
The process is the same as our AI video ads: brief, script and storyboard approved before production, then generation, editing, subtitles and one revision round included. Delivery in 2-3 weeks.
FAQ
Questions about
AI UGC video
What is an AI UGC video?
It's a video in the style of user-generated content, with a person talking to camera, but produced with artificial intelligence. It's mainly used to test several messages and hooks quickly in paid campaigns.
Is it legal to use AI avatars in ads?
Yes, as long as the avatar doesn't reproduce a real person without consent, AI content is disclosed under the EU AI Act and platform rules, and no false testimonials or results are presented.
Can the avatar say it has tried the product?
No. The avatar can present and show the product, but we don't pass it off as a real customer or have it recite invented reviews: that would be misleading advertising.
How many variants should we test?
It depends on your media budget, but 3-5 different hooks on the same message is a good start. Later variants are decided on campaign data.
Can we use the face of an employee or ambassador?
Yes, by creating a digital twin with their written consent and clear agreements on duration and uses. It's a good way to have a brand face that's always available.
More variants,
fewer shots in the dark.
We start from the messages you want to test and build the videos around them.