"How much does an AI video cost" is a question without a fixed-figure answer, and rightly so: a 15-second Instagram reel and a complete commercial with storyboard and color grading are two different products, with different work behind them. This article explains the real variables that make up a quote, using the prices DigitalX Studio actually charges as a concrete reference.
Starting prices: reels and videos
A short AI Reel (15-20 seconds, 4 scenes) in a single format starts from 500€. With multi-reel packs on the same already-approved creative direction the price per piece drops: 500€/reel in a pack of 3, down to 350€/reel in a pack of 6, because the groundwork, creative direction, visual style, generation settings, stays the same from one reel to the next.
A standard 30-40 second AI Video (8-10 scenes), with storyboard, storytelling and product detail, starts from 850€. A Premium AI Video with 3D compositing (AI + Blender + CGI) starts from 1,200€. It's the right format for launch campaigns, advertising spots or hero content for landing pages.
The factors that set the quote
Starting prices apply to the format described. The final quote is built on these factors, roughly in order of typical weight:
| Factor | What changes in the work |
|---|---|
| Length and number of scenes | Every extra scene means more clips to generate, more editing and more consistency checks between shots. A 4-scene reel and an 8-10 scene video are two different jobs. |
| Type of production | An AI-only video costs less than one with 3D compositing (AI + Blender + CGI), which adds modelling and integrating the product into the scene. |
| Product fidelity in motion | Packaging, logo and materials tend to warp once the product moves. Macro shots and rotations need more iterations and checks than a static shot. |
| People and avatars | A talking digital avatar has to sync lips and expressions: a more complex job than a product-only video. |
| Output formats | The master is produced in 9:16 or 16:9; every extra format (1:1, 4:5…) is one more adaptation. It costs far less than a new video, but it belongs in the brief. |
| New or already-approved creative direction | The first video builds the style, settings and references. Later pieces on the same direction reuse that base, which is why packs cost less per piece. |
| Revisions beyond those included | One full revision cycle is included; extra rounds are quoted separately. Feedback collected in a single list keeps the rounds down. |
What to prepare for an accurate quote
- Goal and channel. Ads, organic social, landing page, event: it changes pace, length and formats.
- Length and formats. How many seconds, and in which ratios (9:16, 16:9, 1:1, 4:5).
- Product material. Photos from several angles, vector logo, any 3D or packaging files: the more complete, the fewer iterations needed.
- People on screen. Product only, product worn or in use, a talking avatar.
- Audio. Music, voice-over or sound design: say so upfront if you need it.
- Quantity and deadline. A single video or a series on the same direction, and the date it needs to go live.
With this information the quote arrives within 24 hours, with no guesswork. If you'd first like to see how your product behaves in motion, there's the AI Product Video Test.
"The price of an AI video doesn't depend on how 'long the prompt' is. It depends on how many creative decisions and revision rounds it takes to reach a publishable result."
What the price typically includes
A serious quote for an AI video includes the initial storyboard, clip generation, editing, color grading and a full revision cycle. It's important to ask explicitly how many revisions are included and what happens beyond that number, at DigitalX Studio, for example, an extra revision beyond the included one costs 100€ per video, to avoid surprises on the final cost.
Timelines: how long until you get the video
Delivery typically takes 2-3 weeks from confirmation of the brief and storyboard. A traditional video production with a crew generally takes 4-8 weeks, including organization, filming and post-production. Here too, the time saved can matter as much as the cost itself for campaigns with fixed deadlines.
DigitalX Studio applies exactly these prices and timelines in its AI video ad production, with storyboard and revision cycle included in every package. For an ongoing flow of reels and videos there are our AI campaign packages; examples of AI video we've produced, from the Pignatelli × FRMF case study teaser to the automotive reel, are in the portfolio.
Frequently asked questions
How much does an AI reel for social media cost?
A short AI Reel (15-20 seconds, 4 scenes) in a single format starts from 500€. With multi-reel packs on the same already-approved creative direction the price drops, for example down to 350€/reel in a pack of 6.
How much does a complete AI commercial cost?
A standard 30-40 second AI Video, with storyboard, storytelling and product detail, starts from 850€. A Premium AI Video with 3D compositing (AI + Blender + CGI) starts from 1,200€.
How long does it take to produce an AI video?
Delivery takes 2-3 weeks from confirmation of the brief and storyboard, against the 4-8 weeks typical of a traditional video production with a crew.
What increases the price of an AI video?
Length and number of scenes, 3D compositing, how complex the product is in motion, a digital avatar with speech, the number of formats required (16:9, 9:16, 1:1), new or already-approved creative direction, and extra revision rounds beyond the included cycle.
What do you need to give an accurate quote for an AI video?
Goal and publishing channel, length and formats, product material (photos from several angles, vector logo, any 3D files), whether people or avatars appear, audio needs, number of videos and deadline.