AI Black Friday campaign
AI Black Friday campaign,
in time for 27 November
An AI Black Friday campaign gives you, in a few weeks, what you actually need at the end of November: plenty of ad variants, banners for the website and newsletter, product page visuals and a few reels. Black Friday 2026 falls on Friday 27 November and Cyber Monday on Monday 30. Today there are about four weeks to go: there's still time for images, but for video the brief needs to be closed now.
In short
- Black Friday Friday 27 November 2026, Cyber Monday Monday 30
- Ad variants, banners, newsletter headers and e-commerce visuals
- Images in 5-10 working days, video in 2-3 weeks
- Images from €20, 50 images €1,490, AI Reel from €500
- The same assets reused for Christmas, without starting over
Timeline
The timeline
for Black Friday 2026
Creatives must be delivered before Black Friday week, not during it: you need days to load them onto the site, build the newsletters and get ads approved. This is the schedule we recommend starting from today, 27 October.
| When | What happens | Notes |
|---|---|---|
| By end of October | Brief for video: reels and promo ads | Video takes 2-3 weeks |
| By early November | Brief for images: ads, banners, e-commerce visuals | Images take 5-10 working days |
| Mid-November | Delivery, upload and ad testing | Room for approvals and fixes |
| Week of 23 November | Teasers, early access, Black Week | Many brands start before Friday |
| 27-30 November | Black Friday, the weekend and Cyber Monday | Creative changes from one day to the next |
The dates: Black Friday follows US Thanksgiving, which falls on Thursday 26 November in 2026. Right after it the holiday season begins: our AI Christmas campaign picks up the calendar from here.
What we make
The creatives of a
Black Friday campaign
01
Ad variants
The same product in several scenes, framings and formats, to test what works. See AI catalog ad images.
02
Website banners
Home heroes, sale categories, pop-ups and bars, with room for the offer copy.
03
Newsletter headers
A consistent series for teaser, launch, last day and Cyber Monday.
04
E-commerce visuals
Product pages and marketplaces with fresh images for the season. See AI e-commerce images.
05
Promo reels
Short vertical clips for stories, reels and TikTok, one message per day.
Variants
Why Black Friday
needs more variants
During Black Friday week the same person sees dozens of promotions in a few days. A single creative wears out fast. You need several versions of the same message: different scenes, different framings, formats for feed, stories and display, and a visual change between teaser, sale day and Cyber Monday.
On a photo set every extra variant costs time. With AI, once product and direction are set, variants cost far less than the first image. For ad formats, read video formats for ads.
Pricing
How much does an
AI Black Friday campaign cost
| Content | Detail | Price |
|---|---|---|
| Images and variants | Ads, banners, e-commerce visuals, price falls with volume | from €20 per image |
| 50-image package | To cover ads, site, newsletter and marketplaces | €1,490 |
| AI Reel | 15-20 seconds, 4 scenes, less per reel in packages | from €500 |
| AI video | 30-40 seconds, 8-10 scenes, master + crops | from €850 |
Every price includes creative direction and one revision round. We send an estimate within one working day. For a comparison with a traditional shoot, read AI campaign vs photo shoot costs.
Honestly
The strikethrough price
is still your call
We design visuals with room for prices, percentages and discount codes, but you set and check the numbers. In the European Union, when you announce a price reduction, the prior price you show must be the lowest one applied in the 30 days before the discount (source EU Directive 2019/2161). Factor that in before sending us the final copy.
If you start after 10 November
A full video for the 27th becomes hard. Focus on images and a few short reels, or aim straight for Cyber Monday and Christmas. Fewer creatives done well beat a compressed campaign that looks rushed.
FAQ
Questions about the
AI Black Friday campaign
When is Black Friday 2026?
Friday 27 November 2026, the day after US Thanksgiving. Cyber Monday is Monday 30 November, and many brands start their sale on the Monday before.
When should I send the Black Friday brief?
For video, by the end of October, because it takes 2-3 weeks. For images, in the first days of November: they take 5-10 working days, plus time to upload them and get ads approved.
How much do AI Black Friday creatives cost?
Images start at €20 each and fall with volume, 50 images cost €1,490, an AI Reel starts at €500 and a 30-40 second video at €850.
Can you use the product photos we already have?
Yes, and it's the fastest route. We start from your photos and create new scenes and ad variants, with the product checked against the real reference.
Can Black Friday creatives be reused for Christmas?
Yes. The product assets stay and we change the setting and message, so the Christmas campaign costs less and stays consistent with November.
27 November
is closer than it looks.
Products, channels and offer: we'll tell you what we can deliver in time.