An AI campaign isn't born from a well-written prompt. It's born from a process with precise stages, just like a traditional campaign, except that production relies on generative workflows instead of a physical shoot. Here's how it works in practice, from the first conversation with the client to delivering assets ready for every channel.
Phase 1: Discovery
It all starts with a conversation, not a tool. This phase gathers the information that will guide the entire production: what the product is, who the target audience is, where the campaign will be published, which visual references already represent the brand's style and which ones to avoid. Even without a formal written brief, a well-run discovery call gathers the same key elements.
Phase 2: Concept
The information gathered becomes a concrete creative direction: settings, color palette, composition, visual tone. This phase also decides what to produce with AI and what, if anything, needs a real shot, for example a very specific material detail. The concept is shared with the client before moving into production, to avoid generating assets in the wrong direction.
Phase 3: Production
This is the most technical phase: the generative system is trained on real product references, the first variants are generated, the ones most consistent with the approved concept are selected and refined through further iterations. For a campaign combining photography and video, this phase produces both types of asset from the same visual foundation, guaranteeing consistency between still images and motion content.
"A well-made AI campaign doesn't show in the number of images produced, but in the consistency between the first and the last."
Phase 4: Adaptation and delivery
The same creative set is adapted to the required formats, horizontal for advertising and the website, vertical for stories and reels, square for the social feed, keeping visual consistency on every channel. Final delivery includes all agreed formats, ready to publish, not a single master to adapt manually later.
Why a single supplier for images and video pays off
When the same model trained on the product generates both the images and the videos of the campaign, visual consistency between the two formats is guaranteed upstream, instead of being rebuilt afterwards by coordinating two different suppliers. DigitalX Studio designed its AI Creative Studio packages, on a monthly subscription from 990€ or per single project from 500€ per reel, precisely to cover images, reels, video and multi-format adaptations with a single point of contact.
Frequently asked questions
How long does an AI campaign take on average, from brief to delivery?
A campaign combining images and video generally takes 3-4 weeks in total, including discovery, concept, production and adaptation to the final formats.
Do you always need to start from a very detailed written brief?
It helps, but it's not essential. A well-run discovery call can gather the same key information even without a formal document.
How many different formats do you get from a single AI campaign?
It depends on the package chosen, but it's common to get versions for e-commerce, social and advertising from the same creative set, without regenerating everything from scratch for each channel.
What happens if the brand's needs change during production?
The revision rounds included in the package exist for exactly this: adjusting direction, settings or details based on feedback, before final delivery.