AI fashion agency
An AI fashion agency,
from campaign to e-commerce
We are an AI fashion agency: we create campaigns, lookbooks, on-model images, catalogs, avatars and video for fashion brands, with one creative direction from the season's campaign to the product page. Every garment is checked against the real one: fabric, color, fit, logos and labels. DigitalX Studio is based in Bergamo, Italy, and works with fashion brands worldwide.
In short
- Campaigns, lookbooks, e-commerce, catalogs and video under one creative direction
- AI models consistent across the whole season, or consensual digital twins
- Garments checked against the real ones: fabric, color, fit, logos
- Images from €20, video from €850, subscriptions from €990/month
- Images in 5-10 working days, video in 2-3 weeks
Why an AI agency
What an AI fashion agency
changes for a brand
Fashion produces images on a calendar: pre-collection, campaign, lookbook, e-commerce, sales, capsules. With traditional shoots every step is a new set, with casting, locations, samples to ship and weeks of waiting. And samples often arrive late for the launch date.
With AI, the season's visual world is built once and adapted to every channel. The same model, the same light and the same virtual location carry from the campaign to the product page, and images can be ready before launch.
Services
What we make
for fashion brands
01
Campaigns and lookbooks
Seasonal images in virtual locations. The method is in the AI seasonal lookbook.
06
Accessories and categories
Dedicated pages for footwear, bags and leather goods, eyewear, kidswear and sportswear.
Work
Fashion projects
we have signed
Pignatelli × FRMF. Concept, AI photography, AI video and original music for a campaign bringing together Carlo Pignatelli's Italian fashion and Moroccan football, with no traditional shoot. The full story is in the Pignatelli × FRMF case study.
Fashion Wedding Campaign. A bridal campaign built with AI, where gowns, lace and veils had to stay true to the real pieces in every scene. The sector context is in AI in luxury weddings.
For the wider picture, from how luxury brands use AI to what actually works, read AI in fashion and luxury. More projects are in the portfolio.
Pricing
How much does
an AI fashion agency cost
| Format | What's included | Price |
|---|---|---|
| AI fashion images | On-model, still life, details; price falls with volume | from €20/image |
| E-commerce package | 50 images with the same model and the same light | €1,490 |
| Seasonal reel | 15-20 seconds, 4 scenes | from €500 |
| Campaign video | 30-40 seconds, 8-10 scenes, master + crops | from €850 |
| Subscription | Images, carousels and reels every month (3-month minimum) | from €990/month |
Avatars and digital twins are quoted per project, with an estimate within 1 working day. The comparison with a shoot is in AI campaign vs photo shoot costs.
Limits
What we check
and where AI stops
In fashion, AI makes very specific mistakes: weaves that change from one image to the next, buttons that multiply, rewritten logos, a fit more flattering than the real garment. That's why we always start from real photos of the samples and compare every image with the garment before delivery. Whatever doesn't match gets fixed by hand or dropped.
Models are invented people or digital twins with written consent, and content is labelled as AI-generated where required. The legal side is covered in image rights and virtual models.
When an AI agency isn't the right choice
If the campaign lives on a famous face, a real runway show or a backstage reportage, you need a photographer on site. A garment with complex sheer layers or a very unusual technical fabric may also need a real detail shot. In those cases we'll tell you where AI helps and where it doesn't.
FAQ
Questions about
AI fashion agencies
What does an AI fashion agency do?
It plans and produces campaigns, lookbooks, on-model e-commerce images, catalogs, avatars and video with AI, starting from the brand's real garments. With us, creative direction comes before generation, and every image is checked against the real piece.
How much does an AI fashion photo shoot cost?
Images start at €20 each and the price falls with volume; the 50-image e-commerce package is €1,490. Video starts at €500 for a reel and €850 for a 30-40 second video.
Are AI fashion models real people?
No, unless the brand wants a digital twin of a real person with their consent. We normally use invented models, consistent across the season and chosen with the brand.
Does AI change the garment compared with the original?
It can, which is why we check fabric, color, fit, logos and labels in every image. Anything that doesn't match the real garment is fixed or regenerated.
Can you start before the samples arrive?
We can prepare the visual world, models and locations from the references available. For final images we need real photos of the garment, even simple flat lays.
Your next season,
without a set.
Tell us about your collection and channels: we'll propose a visual world and a production plan.