Luxury fashion marketplaces
Luxury marketplace images,
consistent every season
We produce luxury marketplace images for Farfetch, YOOX, Mytheresa, Zalando and similar platforms with one clear goal: every piece should look like the same brand, the same season and the same standard, even across hundreds of SKUs. We start from the real garments, adapt the images to each platform's guidelines and deliver in batches. DigitalX Studio is based in Bergamo, Italy, and works with fashion and luxury brands worldwide.
In short
- Packshots, on-model, details and colour variants for multi-brand marketplaces
- One visual direction, separate exports for each platform's guidelines
- From €20 per image, 50-image package at €1,490
- Delivered in 5-10 working days per batch
- Colour, fabric, stitching and hardware checked against the real piece
The context
On a marketplace your piece
sits next to a hundred others
On a multi-brand marketplace the customer doesn't see your boutique: they see a grid. Your coat sits between another brand's coat and a third brand's bag, in the same layout and under the same light the platform imposes. In that context the luxury standard doesn't come from the set: it comes from consistency. Same model, same colour rendering, same crop, season after season.
The problem comes with volume. A drop of 80 SKUs shot on three different days, by two studios under different light, shows immediately in the grid. That's where a premium brand starts to look like everyone else.
Deliverables
The images a luxury
product page needs
01
Packshots
The piece on its own, on the background the platform asks for. See AI packshot photography.
02
Consistent on-model
The same AI model across the collection, with repeatable poses and crops. See AI on-model photography.
03
Ghost mannequin
Volume and fit without a model, for the views that need it. See AI ghost mannequin.
04
Material details
Leather grain, weave, stitching, hardware and fastenings: the detail that justifies the price.
06
Editorial images
Campaign scenes for your brand page and your own channels, in the same direction.
Several platforms
One master, several marketplaces:
what changes between them
Every marketplace has its own guidelines, often shared only with partners: aspect ratio, background colour, required views, model crop, file weight. We don't guess them: we work from the guidelines you or your platform contact send us, and build a checklist per channel. Where the rules are public, as with Zalando, we sum them up in dedicated guides: see the Zalando image requirements.
| What varies | Why it matters | How we handle it |
|---|---|---|
| Ratio and crop | A file in the wrong ratio gets cropped badly or rejected | Composition with margin, exact exports per platform |
| Background | White, grey or accepted neutrals vary by channel | The background is swapped without regenerating the piece |
| Required views | Front, back, detail, on-model: depends on the category | Shot list per category agreed before production |
| Model crop | Some grids crop the face, others show full length | Poses designed to work in both crops |
| Files | Different sizes, formats and colour profiles | High-resolution masters, dedicated exports |
The result is one set of masters per season and as many exports as there are platforms. If you also sell on your own store, the same masters work there: see AI e-commerce images.
Batches and pricing
Working in batches,
season after season
01
Season standard
Model, light, poses, crops and backgrounds approved on a few pilot pieces.
02
Garment inputs
Flat lays, mannequin or simple photos of the real pieces, even shot in the warehouse.
03
Batch production
Generation by groups of SKUs, with the standard locked.
04
Checks on the piece
Colour, fabric, stitching, logos and hardware compared with the real item, retouched where needed.
05
Exports per channel
Files named and split by platform, ready to upload.
| Option | Best for | Price |
|---|---|---|
| Per image | Small drops, capsules, restocks | from €20 per image |
| 50-image package | A full capsule across several views | €1,490 |
| Seasonal volumes | Collections of hundreds of SKUs | per-image price falls with volume |
| Subscription | Continuous drops plus content for your channels | from €990/month |
The cost breakdown is in how much does AI product photography cost. For full catalogues see also AI fashion catalogs.
Luxury standard
What makes an image
genuinely luxury
In luxury, mistakes cost more. A camel tone that's slightly off, an invented seam, a buckle logo that's a little warped: the customer notices, often at the return. So every image is checked against the real piece before delivery, and whatever AI doesn't render precisely gets fixed by hand. The method is in how to keep products true in AI images; the sector view in AI in fashion and luxury.
The model is an invented person, not someone's face, and where required we label generated content in line with the EU AI Act transparency rules. Before uploading, also check whether the platform has specific guidance on generated images.
When we're not the right choice
If your agreement with the platform has them photograph the pieces, there's no point producing the product page images: we can work on your own channels instead. And for pieces with extreme materials, dense sequins, sheer lace on skin, raised embroidery, a real shot is sometimes more accurate: we'll tell you before we start.
FAQ
Questions about
luxury marketplace images
What images do I need to sell on Farfetch, YOOX or Mytheresa?
Usually packshots, on-model views, material details and colour variants, but ratio, background and required views are set by each platform in its partner guidelines. We start from the guidelines the platform gives you and build a checklist per channel.
Can I use the same photos on several marketplaces?
Yes, starting from one set of masters per season. From there we export versions with different ratios, backgrounds and crops for each platform, without regenerating the piece.
Are AI images right for a luxury brand?
Yes, if they start from the real piece and are checked for colour, fabric, stitching and hardware. For a few very complex materials a real shot can remain the more accurate choice, and we say so before starting.
How much do images for a fashion marketplace cost?
From €20 per image, with the price falling as volume grows. The 50-image package costs €1,490; for full collections we send an estimate within one working day.
How long does a season take?
Each batch takes 5-10 working days from the approved standard, compared with the typical 2-4 weeks of a traditional shoot. Large collections are split into several batches.
Every piece, one standard.
On every platform.
Tell us about your collection and marketplaces: we'll propose a season standard.